Rice vinegar/sushi seasoning or komesu [米酢] flavors the rice. Seasoned rice vinegar can be used with a little sugar or regular rice vinegar with salt and sugar. I prefer Mitsukan brand.
The secret ingredient when it comes to spice. It is a chili sauce, so use it sparingly; it is very hot! Commonly used in Dynamite rolls, Bakudan rolls, Firefly rolls ect. See wiki entry here.